WELCOME TO 7TRUE
A non-toxic nail polish experience with a purpose!
Our luxurious nail polishes are 7-FREE, Vegan, Cruelty Free and made in the USA.
Our colors are inspired by the season, so you're sure to have the latest colors at your finger tips. Shop our Summer Nails Collection now!
And the best part, a portion of your purchase supports one of our women's charity organizations
Can your polish say that?
7TRUE's Summer Charity Partner
7TRUE & Casting For Recovery
The healing power of nature is amazing especially for women facing a breast cancer diagnosis. Combine that with the gentle motion of fly casting, which is good physical therapy for increasing mobility in the arm and upper body and magic happens. Casting for Recovery offers women with breast cancer in any stage of treatment or recovery the opportunity to not only fly fish, but to also find inspiration, discover renewed energy for life and experience healing connections with other women and nature at no cost to participants. We are honored to support this amazing charity. Starting June 1st through August 31st 10% of your Summer Subscription Box purchase will go directly to Casting for Recovery. Please help us support this wonderful organization.
WHAT'S NEW AT 7TRUE
OUR NEW FALL COLLECTION BOX IS HERE!
Start fall with our 7TRUE™ Fall Seasonal Collection Box. This beautifully curated collection comes with four vegan polishes inspired by the colors of the season, our 7TRUE™ Gel Top Coat treatment, our exclusive nail bag and compact mirror, plus a Besan Haldi Powder facial mask created by our friends from beautySEAFARI. This box offers over $100 worth of product for only $50 when you subscribe! It's the perfect way to start off your Fall!
JUMP START YOUR NON TOXIC NAIL EXPERIENCE
Begin your toxin-free nail polish experience with our 7TRUE™ Pretty In Pink Starter Kit. It comes with our best selling Spring Bliss polish, our exclusive 7TRUE 2-in-1 Base/Top coat and our super convenient Nail Bag. All our polishes and treatments are vegan, cruelty-free and made in the USA. From start to finish, the 7TRUE Pretty In Pink Starter Kit has you covered. Order yours for only $30 (a $40 value) while supplies last.
Check out what our customers are saying about our colors