7TRUE

7TRUE

A NON-TOXIC NAIL POLISH EXPERIENCE

CLEAN. BEAUTY. PURPOSE

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On orders of $30 or more.

WHY USE NON-TOXIC POLISH?

Regular nail polish has been linked to CANCER, REPRODUCTIVE DISORDERS, ASTHMA & SEVERE ALLERGIES

7TRUE IS FREE OF 7 DANGEROUS TOXINS

7TRUE GIVES BACK

We want to make a difference

A portion of proceeds support women empowerment organizations

CHILD-SAFE NAIL POLISH

Made by Moms

Learn more about our 7FREE formula, free of seven harmful chemicals.

OUR WINTER COLLECTION BOX IS HERE

Our Winter Collection Box will have your hands and nails winter-ready in no time. Our box includes four season-inspired colors, our 2-in-1 base and top coat treatment, our exclusive 7TRUE Nail Bag PLUS two amazing moisturizers from our friends at SKININTEGRA and Rachael's Plan Bee. Both products promise to soothe and heal dry skin and cuticles without harmful toxins found in everyday moisturizers. You’ll have perfectly smooth hands and fabulously painted nails, all toxin-free. This box is valued at over $100 but is only $50 when you subscribe to our seasonal subscription or $60 a la carte.

See more here!

HOLIDAY DEALS

7TRUE Fan Five Faves Collection Box

Especially curated by our 7TRUE fans, this collection is filled with the top five colors they love. All colors are nontoxic, vegan, cruelty-free and made in the USA. And the best part, they last as long as regular nail polish! And you get a complimentary nail bag with purchase! This $85 value can be yours for only $50 until December 31st! Get yours before we run out!

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7TRUE Seasonal Duo Box

Each season deserves its own color. With our seasonal duo box you get two! Choose from Winter, Spring, Summer and Fall boxes. Each seasonal duo box comes with two nontoxic and vegan polishes plus a complimentary nail bag. Just $30 ($40 value) until December 31st! (Winter Duo featured) See more Duos at Shop Now.

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7TRUE Kids Enchantment Box Winter Collection

We are super excited to present our Winter Kids’ Box! Perfect for our little polish divas, this box comes with three fabulous, nontoxic and vegan colors, a nail bag and a compact mirror. You get $75 worth of product for only $30 until December 31st! Shop now before they are all gone!

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WELCOME TO 7TRUE

A non-toxic nail polish experience with a purpose!

Our luxurious nail polishes are 7-FREE, Vegan, Cruelty Free and made in the USA.

Our colors are inspired by the season, so you're sure to have the latest colors at your finger tips. Shop our  Winter Nails Collection now!

And the best part, a portion of your purchase supports one of our women's charity organizations

Can your polish say that? 

7TRUE's Winter Charity Partner

7TRUE & The American Cancer Society Are On a Mission

We are extremely honored to announce our partnership with the American Cancer Society. This organization is on a mission to free the world from cancer and 7TRUE wants to help. Starting September 1st through December 31st , 10% of your subscription box purchase will go directly to the American Cancer Society. Your contribution can help patients and their families with their most pressing needs like: getting rides to treatment, navigating the heath care system, dealing with side effects of treatments and much more. Subscribe today to help support this cause. Together we can put an end to this horrible disease!

I'm ready to fight cancer!

7TRUE TESTIMONIALS

Check out what our customers are saying about our colors

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