WELCOME TO 7TRUE
A non-toxic nail polish experience with a purpose!
Our luxurious nail polishes are 7-FREE, Vegan, Cruelty Free and made in the USA.
Our colors are inspired by the season, so you're sure to have the latest colors at your finger tips. Shop our Fall Nails Collection now!
And the best part, a portion of your purchase supports one of our women's charity organizations
Can your polish say that?
7TRUE's Fall Charity Partner
7TRUE & The American Cancer Society Are On a Mission
We are extremely honored to announce our partnership with the American Cancer Society. This organization is on a mission to free the world from cancer and 7TRUE wants to help. Starting September 1st through December 31st , 10% of your subscription box purchase will go directly to the American Cancer Society. Your contribution can help patients and their families with their most pressing needs like: getting rides to treatment, navigating the heath care system, dealing with side effects of treatments and much more. Subscribe today to help support this cause. Together we can put an end to this horrible disease!
WHAT'S NEW AT 7TRUE
OUR NEW FALL COLLECTION BOX IS HERE!
Start fall with our 7TRUE™ Fall Seasonal Collection Box. This beautifully curated collection comes with four vegan polishes inspired by the colors of the season, our 7TRUE™ Gel Top Coat treatment, our exclusive nail bag and compact mirror, plus a Besan Haldi Powder facial mask created by our friends from beautySEAFARI. This box offers over $100 worth of product for only $50 when you subscribe! It's the perfect way to start off your Fall!
JUMP START YOUR NON TOXIC NAIL EXPERIENCE
Begin your toxin-free nail polish experience with our 7TRUE™ Pretty In Pink Starter Kit. It comes with our best selling Spring Bliss polish, our exclusive 7TRUE 2-in-1 Base/Top coat and our super convenient Nail Bag. All our polishes and treatments are vegan, cruelty-free and made in the USA. From start to finish, the 7TRUE Pretty In Pink Starter Kit has you covered. Order yours for only $30 (a $40 value) while supplies last.
Check out what our customers are saying about our colors