7TRUE

WELCOME TO 7TRUE

A NON TOXIC NAIL POLISH EXPERIENCE

CLEAN.BEAUTY.PURPOSE

WHY USE NON TOXIC POLISH?

Regular nail polish has been linked to CANCER, REPRODUCTIVE DISORDERS, ASTHMA & SEVERE ALLERGIES

7TRUE IS FREE OF 7 DANGEROUS TOXINS

7TRUE GIVES BACK

We want to make a difference

A portion of proceeds support women empowerment organizations

WELCOME TO 7TRUE

A non toxic nail polish experience with a purpose!

Our luxurious polishes are 7-FREE, Vegan, Cruelty Free and made in the USA

Our colors are inspired by the season, so you're sure to have the latest colors at your finger tips

And the best part, a portion of your purchase supports one of our women's charity organizations

Can your polish say that? 

WHAT'S NEW AT 7TRUE

7TRUE IS GOING SEASONAL

We are super excited to announce that we are now offering seasonal curated boxes! Our seasonal boxes will come with 4 non toxic and vegan polishes plus two bonus gifts. You can get over $100 worth of products for just $50. We'll reveal the colors and bonus gifts on March 1st. Can't wait? You can get a sneak peek at what's in the Spring Box by simply joining the 7TRUE community.

Join Our 7TRUE Community

FEBRUARY WINTER COLLECTION BOX

Get nails ready for love and romance with 7TRUE's WINTER CRUSH, a dramatic red and WINTER ROMANCE, a silky lavender. Both go on smooth and last up to seven days. Protect your color with 7TRUE's 2-in-1 Base Coat. Both a base AND a top-coat, this 2-in-1 treatment hydrates and seals the nail bed creating a long lasting shine and protection against chipping. It also contains a UV absorber to prevent discoloration. Enjoy!

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SHARE THE LOVE BOX

We are excited to partner with The Bearded Savant, a premium quality grooming company that creates products for unpretentious men! Our Share The Love Box includes two of our fabulous February colors (reg. $30) + their eco-friendly, solid cologne (reg. $35) for only $30! This Arborist scent smells of freshly split heartwood, chased with a touch of mint, with a slight exotic finish. Paired with our luxurious colors, it's the perfect match! SHARE THE LOVE BOX AVAILABLE FOR $30 WHILE SUPPLIES LAST

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7TRUE TESTIMONIALS

Check out what our customers are saying about our colors

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OUR CHARITY PARTNERS

JOIN OUR 7TRUE COMMUNITY