7TRUE

7TRUE

A NON-TOXIC NAIL POLISH EXPERIENCE

CLEAN. BEAUTY. PURPOSE

WHY USE NON-TOXIC POLISH?

Regular nail polish has been linked to CANCER, REPRODUCTIVE DISORDERS, ASTHMA & SEVERE ALLERGIES

7TRUE IS FREE OF 7 DANGEROUS TOXINS

FREE SHIPPING

on orders of $30 or more!

7TRUE GIVES BACK

We want to make a difference

A portion of proceeds support women empowerment organizations

CHILD-SAFE NAIL POLISH

Made by Moms

Learn more about our 7FREE formula, free of seven harmful chemicals.

WELCOME TO 7TRUE

A non-toxic nail polish experience with a purpose!

Our luxurious nail polishes are 7-FREE, Vegan, Cruelty Free and made in the USA.

Our colors are inspired by the season, so you're sure to have the latest colors at your finger tips. Shop our Summer Nails Collection now!

And the best part, a portion of your purchase supports one of our women's charity organizations

Can your polish say that? 

7TRUE's Summer Charity Partner

7TRUE & Casting For Recovery

The healing power of nature is amazing especially for women facing a breast cancer diagnosis. Combine that with the gentle motion of fly casting, which is good physical therapy for increasing mobility in the arm and upper body and magic happens. Casting for Recovery offers women with breast cancer in any stage of treatment or recovery the opportunity to not only fly fish, but to also find inspiration, discover renewed energy for life and experience healing connections with other women and nature at no cost to participants. We are honored to support this amazing charity. Starting June 1st through August 31st 10% of your Summer Subscription Box purchase will go directly to Casting for Recovery. Please help us support this wonderful organization.

I'm Ready To Support Casting For Recovery!

WHAT'S NEW AT 7TRUE

OUR NEW FALL COLLECTION BOX IS HERE!

Start fall with our 7TRUE™ Fall Seasonal Collection Box. This beautifully curated collection comes with four vegan polishes inspired by the colors of the season, our 7TRUE™ Gel Top Coat treatment, our exclusive nail bag and compact mirror, plus a Besan Haldi Powder facial mask created by our friends from beautySEAFARI. This box offers over $100 worth of product for only $50 when you subscribe! It's the perfect way to start off your Fall!

Tell Me More About The Fall Collection Box

JUMP START YOUR NON TOXIC NAIL EXPERIENCE

Begin your toxin-free nail polish experience with our 7TRUE™ Pretty In Pink Starter Kit. It comes with our best selling Spring Bliss polish, our exclusive 7TRUE 2-in-1 Base/Top coat and our super convenient Nail Bag. All our polishes and treatments are vegan, cruelty-free and made in the USA. From start to finish, the 7TRUE Pretty In Pink Starter Kit has you covered. Order yours for only $30 (a $40 value) while supplies last.

Tell me more!

7TRUE TESTIMONIALS

Check out what our customers are saying about our colors

FOLLOW US @SEVENTRUEBOX

7TRUE As Seen In

OUR CHARITY PARTNERS

JOIN OUR 7TRUE COMMUNITY