7TRUE was created by three moms who love clean beauty products and want to make a difference in women’s lives, one nail polish at a time!  


Our Mission 

To make cosmetics safe for everyone while giving back to women empowerment organizations


Our 7TRUE Promise 

7TRUE lets you feel beautiful inside and out, by creating nail products free of toxins and supporting charities that align with our 7 core values


7TRUE Core Values 


We strive to create beauty products that are safe and with fewer toxins than your everyday cosmetics. We’ll make sure you know what is in our nail products, and more importantly, what’s missing from them.



As the proverb goes, it’s better to give than to receive. We want to help as many people as possible. That’s why proceeds from your purchase supports a designated charity each season. With your help we can make an impact where it matters the most.



We aim to make your 7TRUE experience as simple as possible. You don’t have to choose from hundreds of different nail polishes and colors. We curate them by season so you’ll always be on trend. Your 7TRUE experience is conveniently delivered to your door. 



Your well-being is important to us. We develop our nail products with you in mind, making sure that they are safe and free of dangerous toxins. You can feel good about what you’re putting on your body.


Self Esteem

Beauty is only skin deep. It’s what is on the inside that matters the most. We hope our nail polishes and products make you not only look beautiful but also feel beautiful about supporting causes that empower and build confidence to those who need it the most.



We curate our nail colors based on the latest season, so you’ll always be on trend or in some cases, be the trend-setter!  You can visit seventrue.com for the latest seasonal colors and nail care tips.



Beauty should be fun, not stressful. We want to surprise and delight you every season by sending you our fun and fabulous nail colors and treatments that we’ve hand picked for you!




The Founders


Maria Pantaleoni

Co-Founder & CEO

"I am finally doing what I love – creating a brand with a purpose!  As Co-Founder & CEO of 7TRUE my passion is to bring clean beauty products to the masses, while helping people in need at the same time"



Miriam Brochero

Co-Founder & CCO

"As Co-Founder & CCO of 7TRUE, I enjoy experimenting with colors and fashion and bringing awareness to new, healthier alternatives to beauty products”


Paula Sandoval

Co-Founder & COO

"As Co-Founder & COO of 7TRUE and working in the beauty/wellness industry for years, I am dedicated to creating high quality and eco-friendly products that help improve your well-being from the inside out"




Our non-toxic, vegan and cruelty free nail polish products have been seen in: Huffington Post, People Style, Pregnancy & Newborn, Sheen Magazine, NYLON Magazine, and many more! 




A large part of our mission is focused on being able to make a difference in people’s lives. With your help 7TRUE can make an impact on women's causes dear to our hearts.

We have partnered with organizations that have a proven track record of transparency, sustainability and accountability. These organizations also embody our 7 core values: HONESTYSIMPLICITY, and SAFETY, while being CONTEMPORARY in style, exhibiting GENEROSITY, ensuring CONFIDENCE and always having FUN.
When you subscribe to our seasonal box 7TRUE will donate a portion of your purchase to one of our partner charities. Thank you for considering our causes and supporting our mission!