7TRUE was created by three moms who love clean beauty products and want to make a difference in women’s lives, one polish at a time!
To make cosmetics safe for everyone while giving back to women empowerment organizations
Our 7TRUE Promise
7TRUE lets you feel beautiful inside and out, by creating products free of toxins and supporting charities that align with our 7 core values
7TRUE Core Values
We strive to create beauty products that are safe and with fewer toxins than your everyday cosmetics. We’ll make sure you know what is in our products, and more importantly, what’s missing from them
We aim to make your 7TRUE experience as simple as possible. You don’t have to choose from hundreds of different colors. We curate them by season so you’ll always be on trend. Your 7TRUE experience is conveniently delivered to your door
Your well-being is important to us. We develop our products with you in mind, making sure that they are safe and free of dangerous toxins. You can feel good about what you’re putting on your body
Beauty is only skin deep. It’s what is on the inside that matters the most. We hope our products make you not only look beautiful but also feel beautiful about supporting causes that empower and build confidence to those who need it the most
We curate our colors based on the latest season, so you’ll always be on trend or in some cases, be the trend-setter! You can visit seventrue.com for the latest seasonal colors and nail care tips
Beauty should be fun, not stressful. We want to surprise and delight you every month by sending you our fun and fabulous colors and treatments that we’ve hand picked for you
Co-Founder & CEO
"I am finally doing what I love – creating a brand with a purpose! As Co-Founder & CEO of 7TRUE my passion is to bring clean beauty products to the masses, while helping people in need at the same time"
Co-Founder & CCO
"As Co-Founder & CCO of 7TRUE, I enjoy experimenting with colors and fashion and bringing awareness to new, healthier alternatives to beauty products”
Co-Founder & COO
"As Co-Founder & COO of 7TRUE and working in the beauty/wellness industry for years, I am dedicated to creating high quality and eco-friendly products that help improve your well-being from the inside out"